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Understanding “SEO Basics”

SEO, or Search Engine Optimization, for a website or page can be broken down in to two basic and distinct categories or “tasks”.

The Basics of SEO are: -

1. On Page SEO
2. Off Page SEO

Note: Underpinning both of these is the keyword research for a site, which should in fact be the first part of any good SEO campaign.
Good keyword research is essential and this will be covered in separate posts & videos.

On Page SEO

On page Optimization includes things like how often a specific keyword or phrase appears on the page, where it appears, and which “tags” it appears in, such as “H1″ (Header) tags in the html formating, as well as the Title and Description Meta Tags.

“SEO” (Search Engine Optimization) is the term used to cover a wide variety of techniques and tactics to optimise the chances of your website attaining a high position in the search engine results for a particular keyword or phrase.

The higher your site appears in the search engine results for your chosen keyword or phrase the easier it is for people to find your website, and therefore the more free targeted prospect youwill have visiting your site.

The vast majority of people who use search engines only ever click on the links for sites listed on the first page of results for their search, in fact the majority of clicks go to just the top 3-4 sites, so the best results are attained from getting your site in to the top few entries on the first page of results for your chosen keyphrase.

SEO UK is here to help you make sure your business website has an effective optimization strategy that gets the results you need, lots of targeted prospects without having to pay for advertising.

Although “SEO” can also refer to optimized PPC (Pay Per Click) paid advertising in the search engines, I primarily focus on “organic” (i.e. not paid/PPC) search results.

I will be publishing a series of no-nonsense down to earth tips, strategies and advice that you can quickly and easily start using to build your long term organic search engine results.

Note: don’t worry if you’re not UK based, the “UK” part of “SEO UK” is simply to make it easier for me to target the UK SEO market specifically (and because seo.com had already been registered… lol)

The Search Engine Optimization advice I give is relevant wherever you are, and the “UK” specific parts can be considered as good for any local or country targeting, just replace UK with your own country…

OK, let’s kick off with a simple question -

“What are Search Engine Optimization Services?”

Nowadays every business realises that they could benefit from a web site, but most businesses don’t realise that just putting up a “Business Card” style website on the internet is unlikely to actually bring them many, if any, customers.