3 Backlinking Mistakes
Well, actually nowadays you can, if: -
~ you have too many of the same types of backlinks, your link building must target a variety of sources, and some are now far more effective than others
~ if your links have too few “anchor texts”, again variety is the key
~ if you have too many links from the same site, ‘site wide’ links can get your site penalized by google
but that’s not all, here’s what are (imho) the 3 biggest “Backlinking Myths” or mistakes right now: -
Backlinking Myth #1: Backlinks are all about getting link juice
You should be aiming to get 3 different types of traffic as a result of your backlinks: -
a. the free, targeted, organic traffic that comes from ranking well in the search engine results
b. direct traffic, in other words REAL, live visitors finding and clicking on your link
c. VIRAL traffic from people sharing your link with others
the last two are where most automated link “submission” tools fall over, the sites that they submit your links to simply don’t get any real traffic to pass on, so they may give you a bit of a boost in the SERP’s (search engine results pages), but you’ll get little to no real visitors clicking through those links.
AND these are excactly the type of links that recent Google updates have been targeting to ‘downgrade’ the link juice boost they give.
Backlinks myth #2: If you get more links than your competitors, you will rank higher than them…
Nope, it’s just not that simple…
For Google to rank your site high now they are looking for a ‘natural’ link spread or ‘footprint’, in other words you need link from a variety of sources.
You should also be getting links to your internal pages, not just your home/index page.
If the majority of your links are from one source/type of site, or if they ALL point to your home page, Google will see this as “unnatural” and your site won’t rank well.
Link Building myth #3: Backlinking doesn’t work since the latest Google Updates (Penguin specifically)
Linkbuilding still works.
the only difference is you need to be getting a variety of in bound links to your site, and yes, some are more effective than others.
It really boils down to one simple aim that Google have, which is to deliver the best possible search results (i.e. good content) for people’s search requests.
So a succesful link building strategy needs to be based on this, it has to focus primarily on sites that Google recognises as being designed to promote and share good content.
The upside is this is not only effectively “white hat” link building, it’s also concentrating on site that deliver real, live visitors.
Here’s the simple 3 step plan to follow: -
~ dig out sites that encourage people to promote and share of good quality content…
~ test them out to work out which offers the best organic ranking benefits, direct traffic AND viral traffic (take all 3 in to consideration)
~ add your content & links to take full advantage of all 3 traffic types
This way you’re no longer simply looking for links that give you a bit of a boost in rankings, you’re targeting sources of genuine website visitors!
Of course the usual problem them rear’s it’s ugly head, how do you find the time to do all this, especially if you have more than 1 or 2 sites…
That is where automated software tools can step in, but only if they will get you the right kind of links, most simply don’t.
‘DTG’ is brand new and it does exactly that, check it our here: ~> Automated Linking Software
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