SEO, or Search Engine Optimization, for a website or page can be broken down in to two basic and distinct categories or “tasks”.

The Basics of SEO are: -

1. On Page SEO
2. Off Page SEO

Note: Underpinning both of these is the keyword research for a site, which should in fact be the first part of any good SEO campaign.
Good keyword research is essential and this will be covered in separate posts & videos.

On Page SEO

On page Optimization includes things like how often a specific keyword or phrase appears on the page, where it appears, and which “tags” it appears in, such as “H1″ (Header) tags in the html formating, as well as the Title and Description Meta Tags.

It also includes the use of the keywords in the naming of the webpage or blog post.

The internal linking structure of your website, i.e. links between pages within your own site, are also effectively “on page factors” for SEO.

Off Page SEO

Off Page Optimization is down to the number of links to your webpage from other websites, the keywords used in the hyperlink description, and the “authority” of those sites in the eyes of the search engines.

On Page SEO v Off Page SEO

Now here’s the important bit, no matter what the search engine “representatives” would have you believe, off page seo factors are FAR more important to where your web pages rank in the SERP’s (Search Engine Results Pages) than ANY on page seo factors.

There is a classic example that has been used by many SEO experts to illustrate this - the Adobe Reader website (get.adobe.com/reader/), which ranks 1st in Google for the search term “click here”.

Note: it doesn’t matter whether you put click here in “’s or not.

If you take a look in google.com you will find that there are over 1 Billion results for the keyphrase “click here”.

Adobe haven’t done any optimization for the key phrase, and if you check the page you will find that the phrase “click here” doesn’t even appear anywhere on the page…

or in the html for the page, so it’s not in the title, description or keywords meta tags either.

so why does http://get.adobe.com/reader/ rank 1st in Google for the phrase “click here”?

simple, there are thousands of other sites that link to this page with a phrase something along the lines of “Click Here to download Adobe Reader”, and the majority have the words “click here” as the hyperlinked text.

What does this mean in SEO terms?

Any SEO work you do should be focused primarily on the Off Page factors, as these will have the biggest effect on your page rankings.

This doesn’t mean ignoring on page optimization, this should still be a part of the overall SEO strategy for your website.

If your site and a competitor’s are closely matched on the number and/or quality of backlinks you have, then the on page factors can be the “edge” you need to nudge your page ahead of theirs in the SERP’s.

Fortunately the on page optimization tends to be pretty quick and simple, and a “one off” task (apart from occasional tweaking for testing), so although “On Page” optimization is not as important, it should not be ignored.

I will cover the specific elements “On Page SEO” and “Off Page SEO” techniques in upcoming posts, so don’t forget to subscribe to get notifications of when new posts are added here on SEO UK

The higher your site appears in the search engine results for your chosen keyword or phrase the easier it is for people to find your website, and therefore the more free targeted prospect youwill have visiting your site.

The vast majority of people who use search engines only ever click on the links for sites listed on the first page of results for their search, in fact the majority of clicks go to just the top 3-4 sites, so the best results are attained from getting your site in to the top few entries on the first page of results for your chosen keyphrase.

How to Optimise your site?

There are a number of different “on page” (e.g. keyword density) and “off page” (e.g. backlinks) factors to getting your site a high position in the search engines, and many, many books and courses have been written about the best way to achieve it.

The truth is that there is no one gauranteed way, as the search engines are constantly changing the criteria that they use for deciding on a websites “rank”, and each of the search engines has a different set of rules that they apply.

There are however some basic steps and guidlines that you can follow to make sure you have the best chance possible fo getting a good rank in the main search engines, and I will be covering the ones that work in upcoming posts, to help you achieve the results you want and need.

UK SEO Company

Although “SEO” can also refer to optimized PPC (Pay Per Click) paid advertising in the search engines, I primarily focus on “organic” (i.e. not paid/PPC) search results.

I will be publishing a series of no-nonsense down to earth tips, strategies and advice that you can quickly and easily start using to build your long term organic search engine results.

I will also be offering a limited number of site reviews, where I analyse how well optimized your site is currently and what could be done to improve it’s position in the search engines to bring more visitors to your site. The resulting report includes advice on what action needs to be taken as well as instructions as to how to do so.

Depending upon the result of the report, I may also be able to offer my companies services to put the necessary steps in to action.

I have achieved many 1st page SERP’s positions for many of my own sites in competitive markets, including markets where there are over 200 million “competing” sites/pages. Although the true number of sites you are competing is actually far less, which is something I will show you how to ascertain in real terms, as opposed to the “pie in the sky” figures that are often thrown around by SEO “experts”…

I have built up over 8 years of SEO experience running my own highly successful Niche Blogging, Affiliate Marketing and Internet Marketing business, so the advice I offer is based on real experience that works for us today!

Please take a moment to sign up to the email newsletter or subscribe to the RSS feed so I can let you know as soon as I publish new articles, thanks!

The Search Engine Optimization advice I give is relevant wherever you are, and the “UK” specific parts can be considered as good for any local or country targeting, just replace UK with your own country…

OK, let’s kick off with a simple question -

“What are Search Engine Optimization Services?”

Nowadays every business realises that they could benefit from a web site, but most businesses don’t realise that just putting up a “Business Card” style website on the internet is unlikely to actually bring them many, if any, customers.

Unfortunately there’s a little more to it than that, and that’s where UK SEO Services come in…

However, I also want to make it clear that “SEO” is not some strange, unfathomable “arcane art” to be feared. It’s actually fairly simple once you understand the principles of what the Search Engines like Google, Yahoo, MSN etc. are looking for and how they “rank” sites in their “SERP’s” (Search Engines Results Page’s).

First of all the search engines need to know your site exists, then they need to understand what the site is about (e.g. do you make widgets, service spigots, transport jangles, or train wombles) and how “important” it is compared to other sites about the same thing (e.g. are you the world’s biggest spigot manufacturer).

That’s where an SEO (aka “search engine optimization”) company comes in.

SEO, done, correctly can get your site on to the first page of the search engines for your targeted keywords in your market, which can bring hordes of visitors to your site for free. Good SEO will also ensure that those visitors are “targeted”, in other words they are actually looking for what you provide, in other words they are likely to become your customers and not just leave immediately…

Don’t make the mistake of thinking your site just needs to look good, pretty graphics won’t help bring visitors to your site, only a good search optimization strategy can do that.

Think of it this way, if you were selling consumer goods to the general public, would you prefer to have a shop in a prime spot on the high street, or down an unused back alley that no one ever uses?

That’s the difference between a site that has been optimized for the search engines and one that hasn’t, your prospective customers can find you.

Please take a moment to sign up to the email newsletter or subscribe to the RSS feed so I can let you know as soon as I publish new articles, thanks!