Understanding “SEO Basics”
SEO, or Search Engine Optimization, for a website or page can be broken down in to two basic and distinct categories or “tasks”.
The Basics of SEO are: -
- On Page SEO
- Off Page SEO
Note: Underpinning both of these is the keyword research for a site, which should in fact be the first part of any good SEO campaign.
Good keyword research is essential and this will be covered in separate posts & videos.
On Page SEO
On page Optimization includes things like how often a specific keyword or phrase appears on the page, where it appears, and which “tags” it appears in, such as “H1″ (Header) tags in the html formating, as well as the Title and Description Meta Tags.
