“SEO” (Search Engine Optimization) is the term used to cover a wide variety of techniques and tactics to optimise the chances of your website attaining a high position in the search engine results for a particular keyword or phrase.

The higher your site appears in the search engine results for your chosen keyword or phrase the easier it is for people to find your website, and therefore the more free targeted prospect youwill have visiting your site.

The vast majority of people who use search engines only ever click on the links for sites listed on the first page of results for their search, in fact the majority of clicks go to just the top 3-4 sites, so the best results are attained from getting your site in to the top few entries on the first page of results for your chosen keyphrase.