“SEO” (Search Engine Optimization) is the term used to cover a wide variety of techniques and tactics to optimise the chances of your website attaining a high position in the search engine results for a particular keyword or phrase.
The higher your site appears in the search engine results for your chosen keyword or phrase the easier it is for people to find your website, and therefore the more free targeted prospect youwill have visiting your site.
The vast majority of people who use search engines only ever click on the links for sites listed on the first page of results for their search, in fact the majority of clicks go to just the top 3-4 sites, so the best results are attained from getting your site in to the top few entries on the first page of results for your chosen keyphrase.
How to Optimise your site?
There are a number of different “on page” (e.g. keyword density) and “off page” (e.g. backlinks) factors to getting your site a high position in the search engines, and many, many books and courses have been written about the best way to achieve it.
The truth is that there is no one gauranteed way, as the search engines are constantly changing the criteria that they use for deciding on a websites “rank”, and each of the search engines has a different set of rules that they apply.
There are however some basic steps and guidlines that you can follow to make sure you have the best chance possible fo getting a good rank in the main search engines, and I will be covering the ones that work in upcoming posts, to help you achieve the results you want and need.